Monday, 29 April 2013

Third Party Email Marketing – A boon for businesses across different verticals

Marketing has worn a totally new attire with the emergence of the Internet.  Gone are the days when business owners had to rely on the postal services in order to let the consumers know what fresh things they are coming with. In those times, there were also no ways to find how the recipients of the postage have reacted or whether they have liked it or not. It was like hitting at a target blindfolded. Now, with the email marketing concepts, you can instantly communicate with a wide number of consumers and even analyze their responses. You can do it either yourself or find some experienced third party email marketing service.

However, if you want faster and sure results, it is anytime better to go for the latter option as it will offer you the following advantages.

You can rely on the third party service, since they have a dedicated team and server to help their clients. They take the responsibility of delivering every single message, no matter how big or small, to the target audience. Before forwarding your emails to the email list, they scan and filter the most relevant addresses pertaining to the message. This ensures that communication is done in a right way and with the right people. Since they have their own mail servers, the third party will see that no email is left undelivered, and the messages are delivered successfully. There is also no space for spamming and getting blacklisted with the service.

Tracking Sources
The third party service has the technical know-how for keeping track of every sent message. They can even extract information based on geographical location. This is not possible when you are holding the marketing campaign on your own or through Microsoft Outlook. When you are able to see the responses of your emails, you can get confidence and easily plan your next steps. You can also come up with aggressive marketing strategies for those areas where you did not receive expected results.

Users' options
You have to provide options to customers when doing online marketing. For that you need to manage your email list effectively. Since products and services are meant for a specific target, you need to separate lists accordingly. Further, it is also necessary to set up auto response options and analyze the reactions of subscribers. The third party service will provide options in the email through which the recipients can decide whether to subscribe or unsubscribe.

One-time Investment
The third party involves only one-time payment against the plethora of advantages your business will reap. There are no renewal fees or necessity to keep upgrading your systems. You will be able to draft your newsletters and emails using the eye-catching templates. Reviewing the statistics of the online marketing campaign is also easy.

Acting fast and keeping in contact with customers adds to the success of your business. The third party email marketing service will help the customers in remembering you through effective and legitimate campaigning.

Monday, 22 April 2013

Invest your Money in a good Email Marketing Agency for Reaping Benefits

Marketing via emails is a method which relates to sending mails to your current as well as potential clients for promotion of some product, brand or services. This method is quite quick and is also affordable for building relationships with clients for generation of sales and increasing the awareness of your brand in the market. This is a guaranteed way for obtaining good returns on investment. However, the important point to note here is to structure such campaigns correctly, failing which you will loose whatever reputation you have in the market. This can be done with the help of a good email marketing agency.

There are numerous instances when people get annoyed on receiving emails from companies for promotions. The clients either delete such emails, or use the unsubscribe option to avoid receiving them, if this option is provided. This happens only when you do not opt for a professional company to handle this activity on your behalf. Such companies not only aid you in promoting your brand, but also grow your relationship with the clients. This is the most important element which separates the method of online marketing from the other forms of advertising and marketing strategies used by businesses. The provision of directly interacting with the clients is the most admirable feature of this method. Sending the emails to the customers directly is like sending them postcards or letters.

However everything requires thorough understanding, and hence it is good to opt for professionals to do your job. These agencies will ensure that the campaign is handled correctly. They know all the tricks in the trade and apply the same to provide you with the needed lead generations. They will aid you in creating, building and then launching your products and services. These agencies will work along with you and make the marketing strategy successful.

The professional agencies have pre-designed templates which can also be customized to suit your needs. This makes the job easier and quick. They also have auto responders which provide round the clock service. They have software which will store all your contacts for sending and managing the emails. This will aid you to send the emails to the clients regularly. They will provide you with continuous support and proper maintenance all the time. They will also remove the junk mail from time to time. Most importantly, the software provided by such agencies is quite easy to operate and is affordable. Additionally, setting up the system is also quite easy. When the system is in place, you can target your audience and send them promotional emails regularly.

There are many benefits to be gained after opting for a reputed email marketing agency. As mentioned earlier, this job is best left to the experts as the trends in the online medium are always changing, and hence working with experts always proves advantageous.